Landing page optimization : the definitive guide to testing and tuning for conversions

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Title:

Landing page optimization : the definitive guide to testing and tuning for conversions

Author:

Ash, Tim

ISBN:

9780470610121

Personal Author:

Ash, Tim

Edition:

2. ed.

Publication Information:

Indiana, Indianapolis : John Wiley distributor & Sons, Inc., 2012

Physical Description:

xviii, 461 s. : ill. ; 2012.

General Note:

PART I: UNDERSTANDING LANDING PAGE OPTIMIZATION 1 Setting the Stage. 2 Understanding Your Landing Pages. 3 The MatrixMoving People to Act. PART II: FINDING OPPORTUNITIES FOR SITE IMPROVEMENT 4 Common ProblemsThe Seven Deadly Sins of Landing Page Design. 5 Conversion Ninja ToolboxDiagnosing Site Problems. 6 Misunderstanding Your VisitorsLooking for Psychological Mismatches PART III: FIXING YOUR SITE PROBLEMS 7 Conversion Improvement Basic. 8 Best Practices for Common Situations. 9 The Strategy of What to Test. PART IV: THE MECHANICS OF TESTING 10 Common Testing Questions. 11 Preparing for Testing. 12 Testing Methods. PART V: ORGANIZATION AND PLANNING 13 Assembling Your Team and Getting Buy-in. 14 Developing Your Action Plan. 15 Avoiding Real-World Pitfalls.

Contents:

PART I: UNDERSTANDING LANDING PAGE OPTIMIZATION 1 Setting the Stage -- 2 Understanding Your Landing Pages -- 3 The MatrixMoving People to Act -- PART II: FINDING OPPORTUNITIES FOR SITE IMPROVEMENT 4 Common ProblemsThe Seven Deadly Sins of Landing Page Design -- 5 Conversion Ninja ToolboxDiagnosing Site Problems -- 6 Misunderstanding Your VisitorsLooking for Psychological Mismatches PART III: FIXING YOUR SITE PROBLEMS 7 Conversion Improvement Basic -- 8 Best Practices for Common Situations -- 9 The Strategy of What to Test -- PART IV: THE MECHANICS OF TESTING 10 Common Testing Questions -- 11 Preparing for Testing -- 12 Testing Methods -- PART V: ORGANIZATION AND PLANNING 13 Assembling Your Team and Getting Buy-in -- 14 Developing Your Action Plan -- 15 Avoiding Real-World Pitfalls.

Subject Term:

Web sites.

Internet programming.

Web sites -- Evaluation.

Web sites -- Testing.

Added Author:

Added Title:

Definitive guide to testing and tuning for conversions

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025784022	006.76 A819L 2012	1	Searching... Unknown

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Summary

A fully updated guide to making your landing pages profitable

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.

Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources

Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.