Cybermarketing : how to use the Internet to market your goods and services

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Title:

Cybermarketing : how to use the Internet to market your goods and services

Author:

Bickerton, Pauline.

ISBN:

9780750647045

Personal Author:

Bickerton, Pauline.

Edition:

2nd ed.

Publication Information:

Oxford : Butterworth-Heinemann, 2000.

Physical Description:

xvi, 355 pages : illustrations ; 24 cm

General Note:

"Published in association with the Chartered Institute of Marketing."

Abstract:

This text is a guide to using the Internet for marketing covering intranets for Marcomms, electronic direct and one to one marketing. It includes chapters on marketing information systems, brand, price, strategies, issues and case studies.

Subject Term:

Internet marketing.

Internet advertising.

Added Author:

Bickerton, Matthew.

Pardesi, Upkar.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015689991	658.84 B472C 2000	1	Searching... Unknown
Searching... 1:VCPT	1:GEN-BOOK	000063500	658.84 BIC	1	Searching... Unknown

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Summary

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product.This new edition both follows on the success of and adds significantly to the first edition by:* Increasing the up to date case material* Having a live Internet site to support the book* Adding a collection of key URLs for market research purposes* Adding a new section on marketing information systems* More coverage on electronic direct and 1 to 1 marketing* Covering intranets for Marcomms in more depth* Building on 'Justifying the Business Case'* Updated and expanded information on pricing and branding.This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.