Summary

Essentials of Business Economics provides a comprehensive coverage of the core principles of business and management economics. Taking a practical and managerial approach to equip managers with an understanding of the concepts, theories and ideas which allow them to react to changes in the competitive business environment, it covers the essential topics of industrial/microeconomics for managers and considers the strategic implications of economic theories and principles on business decisions and organizations. The book also includes more extensive coverage of electronic commerce to give the student a better understanding of this increasingly important topic. Case material and topics for discussion in each chapter apply the theory to real business problems to encourage active learning.