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1. 
Cover image for Marketing management : knowledge and skills
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process
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2. 
Cover image for Consumer behavior and marketing strategy
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
1999
Excerpt: 
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0707
Available: Copies:
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
1997
Excerpt: 
the marketing management process -- -- Pt. B. Marketing information, research, and understanding the
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