by
Peter, J. Paul.
Format:
Books
Publication Date
2010
Excerpt:
behavior and promotion strategy -- Consumer behavior and pricing strategy -- Consumer behavior, electronic
by
Peter, J. Paul.
Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html
Format:
Books
Publication Date
2005
Excerpt:
18. Consumer behavior and pricing strategy -- 19. Consumer behavior, electronic commerce, and
by
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format:
Books
Publication Date
2001
Excerpt:
: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in
by
Peter, J. Paul.
Format:
Books
Publication Date
1997
Excerpt:
sales promotion -- 9. Promotion strategy : personal selling -- 10. Distribution strategy -- 11. Pricing