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1. 
Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
by 
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Essentials of Marketing Management. Introduction. Strategic Planning and the Marketing Management
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2. 
Cover image for A preface to marketing management
A preface to marketing management
A preface to marketing management
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
1997
Excerpt: 
Section I. Essentials of Marketing Management -- Pt. A. Introduction -- 1. Strategic planning and
Available: Copies:
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