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000IIE
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1. 
Cover image for The Oxford handbook of strategic sales and sales management
by 
Cravens, David W.
Format: 
Books
Publication Date 
2011
Excerpt: 
. Zoltners, Prabhakant Sinha, and Sally E. Lorimer -- Sales force-generated marketing intelligence / Kenneth
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3. 
Cover image for Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2006
Excerpt: 
. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and
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