South African marketing cases for decision makers

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Title:

Author:

Pitt, Leyland F.

ISBN:

9780702155529

Personal Author:

Pitt, Leyland F.

Edition:

3rd ed.

Publication Information:

Lansdowne : Juta, 2001.

Physical Description:

viii, 368 pages : illustrations ; 25 cm

Contents:

McDonald's in South Africa -- SupaClean -- East Vaal Chemicals -- Lagoon Car Hire -- Alpha Clinic -- Mamma Maria's Magic Pasta -- Mr. Delivery -- Tour SAA -- www.ecoafrica.com -- Juta Publishing Company -- Pasta Bella -- Blue Sky Airways -- BMW SA Breakthrough Service Implementation Programme -- Mutual Building Society -- Health & Racquet Club -- Rugby365.

Subject Term:

Marketing -- South Africa -- Case studies.

Marketing -- South Africa.

Added Author:

Nel, Deon.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015674357	658.800968 P686S 2001	1	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000001466	658.809 PIT	1	Searching... Unknown
Searching... 1:VCPE	1:GEN-BOOK	000040004	658.800 PIT	1	Searching... Unknown
Searching... 1:VCPMB	1:GEN-BOOK	000090214	658.809 PIT	1	Searching... Unknown

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Summary

This collection of marketing cases from South African business, seeks to highlight the changes in the marketing discipline caused by developments on the Internet.