Strategic management : building and sustaining competitive advantage

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Title:

Strategic management : building and sustaining competitive advantage

Author:

Pitts, Robert A.

ISBN:

9780324226218

Personal Author:

Pitts, Robert A.

Edition:

4th ed.

Publication Information:

Mason, OH : Thomson/South-Western, c2006.

Physical Description:

xviii, 538 p. : col. ill. ; 26 cm.

Subject Term:

Strategic planning -- United States -- Case studies.

Industrial management -- United States -- Case studies.

Competition -- United States -- Case studies.

Strategisch management.

Added Author:

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/fy055/2005921619.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020385155	658.4012 P692S 2006	1	Searching... Unknown

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Summary

Summary

Explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.

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