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Cover image for Destination branding : creating the unique destination proposition
Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2010
Excerpt: 
historical context / Wally Olins -- Nation brands and the value of provenance / Simon Anholt -- The country
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2. 
Cover image for Destination branding : creating the unique destination proposition
Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html
Format: 
Books
Publication Date 
2002
Excerpt: 
branding -- 3. Nation brands: the value of 'provenance' in branding -- 4. Branding for success -- 5. The
Available: Copies:
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