The business of innovation : managing the corporate imagination for maximum results

Select an Action

Title:

The business of innovation : managing the corporate imagination for maximum results

Author:

Bean, Roger, 1946-

ISBN:

9780814406311

Personal Author:

Bean, Roger, 1946-

Publication Information:

New York : AMACOM, c2002.

Physical Description:

xvi, 302 p. : ill. ; 24 cm.

Subject Term:

Knowledge management.

Organizational change.

Intellectual capital.

Added Author:

Radford, Russell W.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015696061	658.406 B367B 2002	1	Searching... Unknown

This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments. "

Available:*

Bound With These Titles

On Order

Summary

Summary