Marketing engineering : computer-assisted marketing analysis and planning

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Title:

Author:

Lilien, Gary L., 1946-

ISBN:

9780130355492

Personal Author:

Lilien, Gary L., 1946-

Edition:

2nd ed.

Publication Information:

Upper Saddle River, N.J. : Prentice Hall, c2003.

Physical Description:

xxiv, 518 p. : ill. ; 26 cm.

General Note:

Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.

Previous ed.: Reading, Mass. : Addison-Wesley, c1998.

Subject Term:

Marketing -- Data processing.

Marketing -- Decision making -- Mathematical models.

Marketing -- Decision making -- Data processing.

Added Author:

Rangaswamy, Arvind.

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015712207	658.8020285 L728M 2003	1	Searching... Unknown

Contemporary marketing professionals are surrounded by information technology, which they need to exploit to succeed in their markets. This text aims to facilitate the transition to future methods of working.

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