The economics of tourism

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Title:

Author:

Reece, William S.

ISBN:

9780131715400

Personal Author:

Reece, William S.

Edition:

1st ed.

Publication Information:

Upper Saddle River, N.J. : Prentice Hall, c2010.

Physical Description:

x, 230 p. : ill. ; 24 cm.

Contents:

Ch. 1. Introduction -- Ch. 2. Creating value in tourism -- Ch. 3. Tourism consumers -- Ch. 4. Supply, demand, and the growth of tourism -- Ch. 5. Economic impact : output, income, and sustainability -- Ch. 6. Pricing tourism services -- Ch. 7. Airlines -- Ch. 8. Tourist travel by automobile, rail, and bus -- Ch. 9. Lodging and restaurants -- Ch. 10. Cruise lines -- Ch. 11. Destinations, events, and attractions -- Ch. 12. Tourism intermediaries : travel agents, tour operators, and others -- Ch. 13. Casino gaming.

Abstract:

"Geared towards students taking Tourism Business courses at the upper undergraduate and beginning graduate levels, The Economics of Tourism presents the content students need to understand how the tourism industry operates from an economic standpoint. This unique text uses contemporary economic analysis to help students understand the tourism industry."--BOOK JACKET.

Subject Term:

Tourism.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025478492	338.4791 R322E 2010	1	Searching... Unknown

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Summary

For courses in the Economics of Tourism, and the Business of Tourism.

This book uses contemporary economic analysis to help students understand the tourism industry. Referring to the work of Nobel winning economists, it shows how to understand tourism market behaviour as rational responses to high fixed costs, low marginal costs and capacity constraints. Throughout the text, technical change is addressed as it relates to adjustments in business models and strategies. A clear explanation of revenue management is also included. With a focus on basic economic principles, it shows how we can use elementary supply and demand analysis to understand the broad changes in tourism over many centuries and today.