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1. 
Cover image for Bottom-up marketing
by 
Ries, Al.
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
2
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2. 
Cover image for War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
by 
Ries, Al.
Format: 
Books
Publication Date 
2009
Excerpt: 
Ch. 1. Management deals in reality. Marketing deals in perception -- Ch. 2. Management concentrates
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4. 
Cover image for The 22 immutable laws of branding
by 
Ries, Al.
Format: 
Books
Publication Date 
2003 1999
Excerpt: 
2
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6. 
Cover image for The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
2
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7. 
Cover image for Positioning : the battle for your mind
by 
Ries, Al.
Format: 
Books
Publication Date 
2001
Excerpt: 
&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom
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8. 
Cover image for Marketing warfare
by 
Ries, Al.
Format: 
Books
Publication Date 
1986
Excerpt: 
2
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