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1. 
Cover image for The origin of brands : discover the natural laws of product innovation and business survival
by 
Ries, Al.
Format: 
Books
Publication Date 
2004
Excerpt: 
The origin of brands : discover the natural laws of product innovation and business survival / Ries
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3. 
Cover image for Positioning : the battle for your mind
by 
Ries, Al.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Positioning Your Business -- Playing the Positioning Game.
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4. 
Cover image for The 22 immutable laws of branding
by 
Ries, Al.
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
Business names.
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