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1. 
Cover image for War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
by 
Ries, Al.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html
Format: 
Books
Publication Date 
2009
Excerpt: 
them -- Ch. 20. Management tries to copy the competition. Marketing tries to be the opposite -- Ch. 21
Available: Copies:
2. 
Cover image for Positioning : the battle for your mind
Positioning : the battle for your mind
by 
Ries, Al.
Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Follower -- Repositioning the Competition -- The Power of the Name -- The No-Name Trap -- The Free
Available: Copies:
3. 
Cover image for Marketing warfare
Marketing warfare
by 
Ries, Al.
Format: 
Books
Publication Date 
1986
Excerpt: 
Competition.
Available: Copies:
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