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1.

Cover image for War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it

War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it

War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it

by

Ries, Al.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html

Format:

Books

Publication Date

2009

Excerpt:

. Management hates to change a name. Marketing often welcomes a name change -- Ch. 22. Management is bent on

Available: Copies:

2.

Cover image for The origin of brands : how product evolution creates endless possibilities for new brands

The origin of brands : how product evolution creates endless possibilities for new brands

The origin of brands : how product evolution creates endless possibilities for new brands

by

Ries, Al.

Format:

Books

Publication Date

2005 2004

Excerpt:

Brand name products -- Management.

Available: Copies:

3.

Cover image for The origin of brands : discover the natural laws of product innovation and business survival

The origin of brands : discover the natural laws of product innovation and business survival

The origin of brands : discover the natural laws of product innovation and business survival

by

Ries, Al.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- Management.

Available: Copies:

4.

Cover image for The 22 immutable laws of branding

The 22 immutable laws of branding

The 22 immutable laws of branding

by

Ries, Al.

Format:

Books

Publication Date

2003 1999

Excerpt:

Brand name products -- Management.

Available: Copies:

5.

Cover image for The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

by

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

Brand name products.

Available: Copies:

6.

Cover image for The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

by

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Brand name products.

Available: Copies:

7.

Cover image for Positioning : the battle for your mind

Positioning : the battle for your mind

by

Ries, Al.

Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html

Format:

Books

Publication Date

2001

Excerpt:

Follower -- Repositioning the Competition -- The Power of the Name -- The No-Name Trap -- The Free

Available: Copies:

8.

Cover image for The 11 immutable laws of Internet branding

The 11 immutable laws of Internet branding

The 11 immutable laws of Internet branding

by

Ries, Al.

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- Management.

Available: Copies:

9.

Cover image for The 22 immutable laws of branding

The 22 immutable laws of branding

The 22 immutable laws of branding

by

Ries, Al.

Format:

Books

Publication Date

2000 1999

Excerpt:

Brand name products.

Available: Copies:

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