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1. 
Cover image for The origin of brands : discover the natural laws of product innovation and business survival
by 
Ries, Al.
Format: 
Books
Publication Date 
2004
Excerpt: 
how to build a great brand and will lead you to success in the high-stakes world of branding."--Jacket.
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2. 
Cover image for The 22 immutable laws of marketing : violate them at your own risk
by 
Ries, Al.
Format: 
Books
Publication Date 
1993
Excerpt: 
world-renowned marketing consultants are nothing less than laws by which companies will flourish or fail
Available: Copies:
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