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1. 
Cover image for The origin of brands : discover the natural laws of product innovation and business survival
by 
Ries, Al.
Format: 
Books
Publication Date 
2004
Excerpt: 
, building a successful brand, and, in turn, achieving business success." "Using studies of failed
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3. 
Cover image for The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Establishing your credentials -- Rolling out your brand -- Building an educational brand -- Building a
Available: Copies:
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