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0000IIE
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by 
Ries, Al.
Format: 
Books
Publication Date 
2004
Excerpt: 
/2004042466-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html</a>
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3. 
Cover image for The 22 immutable laws of branding : how to build a product or service into a world-class brand
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
/2003267314-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html</a>
Available: Copies:
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