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Cover image for War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it

War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it

by

Ries, Al.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html

Format:

Books

Publication Date

2009

Excerpt:

. Management hates to change a name. Marketing often welcomes a name change -- Ch. 22. Management is bent on

Available: Copies:

2.

Cover image for The origin of brands : how product evolution creates endless possibilities for new brands

The origin of brands : how product evolution creates endless possibilities for new brands

by

Ries, Al.

Format:

Books

Publication Date

2005 2004

Excerpt:

Brand name products -- Management.

Available: Copies:

3.

Cover image for The origin of brands : discover the natural laws of product innovation and business survival

The origin of brands : discover the natural laws of product innovation and business survival

by

Ries, Al.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- Management.

Available: Copies:

4.

Cover image for The 22 immutable laws of branding

The 22 immutable laws of branding

by

Ries, Al.

Format:

Books

Publication Date

2003 1999

Excerpt:

Brand name products -- Management.

Available: Copies:

5.

Cover image for The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

by

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Brand name products.

Available: Copies:

6.

Cover image for The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

by

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

Brand name products.

Available: Copies:

7.

Cover image for The 11 immutable laws of Internet branding

The 11 immutable laws of Internet branding

by

Ries, Al.

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- Management.

Available: Copies:

8.

Cover image for The 22 immutable laws of branding

The 22 immutable laws of branding

by

Ries, Al.

Format:

Books

Publication Date

2000 1999

Excerpt:

Brand name products.

Available: Copies:

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