Marketing for tourism

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Title:

Marketing for tourism

Author:

Holloway, J. Christopher.

ISBN:

9780582277489

Personal Author:

Holloway, J. Christopher.

Edition:

3rd ed.

Publication Information:

Harlow, Essex : Longman, 1995.

Physical Description:

xii, 286 p. : ill. ; 24 cm.

Subject Term:

Tourism -- Marketing.

Added Author:

Robinson, Chris.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015705730	338.4791 H745M 1995	1	Searching... Unknown

This edition has the same underlying philosophy as the earlier editions: namely that the principles behind the marketing of tourism are common to all goods and services. The text thus aims to bridge the gap between general principles and their application to travel and tourism products.

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