The spiral of silence : new perspectives on communication and public opinion

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Title:

Author:

Donsbach, Wolfgang, 1949-

ISBN:

9780415509329

9780415509312

Physical Description:

xvi, 230 pages : illustrations ; 24 cm

Contents:

The Legacy of Spiral of Silence Theory: An Introduction / Public Opinion and Social Control / Overview, Evidence, Methods -- Paradigm Shifts in the Study of Media Effects / Three Contexts of the Spiral of Silence Theory / Methodological Conundrums in Spiral of Silence Research / Speaking in Spirals: An Updated Meta-Analysis of the Spiral of Silence / Media Fragmentation, Internet, and Public Opinion -- Normative Implications of the Spiral of Silence: Hearing the Other Side in the 21st Century / Media and Public Opinion in a Fragmented Society / Public Opinion Expression in Online Environments / Linking Social Network Analysis to the Spiral of Silence, Coorientation, and Political Discussion: The Intersection of Political Perceptions and Political Communication

Allied Research Traditions -- Social Norms, Spirals of Silence and Framing Theory: An Argument for Considering Cross-Cultural Differences in Media Effects Research / The Intersection of Third-Person Effect and Spiral of Silence / Pluralistic Ignorance and the Spiral of Silence Meet: Mutual Lessons / Opinion Leadership and Public Opinion: Where Weak/Strong Media Paradigms Converge / Vernacular Rhetoric, Considered Public Opinion and Modes of Publicity / Intercultural Contexts -- World Public Opinion / Cultural Orientation and the Spiral of Silence / The Kuuki Theory and the Spiral of Silence / A Personal Tribute -- Elisabeth Noelle-Neumann and the Mysteries of Solitude

Abstract:

Since its original articulation in the early 1970s, the 'spiral of silence' theory has become one of the most studied theories of communication and public opinion. It has been tested in varied sociopolitical contexts, with different issues and across communication systems around the world. Attracting the interest of scholars from communication, political science, sociology, public opinion and psychology, it has become both the subject of tempestuous academic debate as well as a mainstay in courses on communication theory globally. Reflecting substantial new thinking, this collection provides a comprehensive examination of the spiral of silence theory, offering a synthesis of prior research as well as a solid platform for future study. It addresses various ideological and methodological criticisms of the theory, links the theory with allied areas of scholarship, and provides analyses of empirical tests. Contributors join together to present a breadth of disciplinary and international perspectives. As a distinctive and innovative examination of this influential theory, this volume serves as a key resource for future research and scholarship in communicaiton, public opinion, and political science.

Subject Term:

Public opinion.

Mass media and public opinion.

Added Author:

Donsbach, Wolfgang, 1949-

Salmon, Charles T. (Charles Thomas)

Tsfati, Yariv.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025784923	303.38 D687S 2014	1	Searching... Unknown

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Summary

Reflecting substantial new thinking, this collection provides a comprehensive examination of the spiral of silence theory, offering a synthesis of prior research as well as a solid platform for future study. It addresses various ideological and methodological criticisms of the theory, links the theory with allied areas of scholarship, and provides analyses of empirical tests. Contributors join together to present a breadth of disciplinary and international perspectives. As a distinctive and innovative examination of this influential theory, this volume serves as a key resource for future research and scholarship in communicaiton, public opinion, and political science.