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International marketing
Title:
International marketing
Author:
Terpstra, Vern.
ISBN:
9780030211126
Personal Author:
Terpstra, Vern.
Edition:
8th ed.
Publication Information:
Fort Worth : Dryden Press, ©2000.
Physical Description:
xxv, 753 pages : illustrations (some color), color maps ; 29 cm.
Series:
The Dryden Press series in marketing

Dryden Press series in marketing.
Contents:
pt. 1. The international environment -- pt. 2. International marketing management -- pt. 3. Coordinating international marketing.
Subject Term:
Export marketing -- Management.

Export marketing -- Management. (OCoLC)fst00918717

Internationale marketing.

Internationales Marketing. (DE-588)4125431-4

Marchés d'exportation -- Gestion.

Internationales Marketing.
Added Author:
Sarathy, Ravi.
Electronic Access:
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008876465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008876465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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