Kiss & sell : writing for advertising

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Title:

Author:

Sawyer, Robert.

ISBN:

9782884790338

Personal Author:

Sawyer, Robert.

Publication Information:

Switzerland : AVA, 2005.

Physical Description:

192 pages : color illustrations ; 31 cm

Abstract:

Learn the craft of writing real world advertising. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, you£ll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.

Subject Term:

Advertising copy.

Advertising.

Advertising executives -- Interviews.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
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Summary

Writing good copy requires creativity. Writing good copy is a craft to be learned through much practise and over time. Kiss and Sell- Writing for Advertising explores all aspects of copywriting to uncover the qualities necessary to fulfill the sole task of the copywriter - to empty store shelves of products. Examples used in the book represent some of the most successful advertising copy ever produced, supported by authentic visuals and engaging text outlining some world-famous campaigns. Interviews with the field's leading players provide exciting insights into one of our most talked-about industries.