by
Scarborough, Norman M.
Format:
Books
Publication Date
2012
Excerpt:
Advertising and Promotion -- Chapter 11 Pricing and Credit Strategies -- Chapter 12 Global Marketing
by
Scarborough, Norman M.
Format:
Books
Publication Date
2003
Excerpt:
and credit strategies -- 11. Creative use of advertising and promotion -- 12. Global marketing
by
Zimmerer, Thomas.
Format:
Books
Publication Date
2002
Excerpt:
. Advertising and Pricing for Profit. Managing Cash Flow. Creating a Successful Financial Plan -- Crafting a