Digital video recorders : DVRs changing TV and advertising forever

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Title:

Author:

Schaeffler, Jimmy.

ISBN:

9780240811161

Personal Author:

Schaeffler, Jimmy.

Publication Information:

Amsterdam ; Boston : Focal Press/Elsevier, c2009.

Physical Description:

xx, 289 p. : ill. ; 23 cm.

Series:

NAB executive technology briefings

NAB executive technology briefings.

Contents:

An overview of digital video recorders -- What is a DVR? -- The business of DVRs -- DVR uses and applications -- Business models -- Customers : how to choose a DVR? -- International DVR growth -- The future of DVRs -- Appendix A: Glossary -- Appendix B: Companies driving global DVR -- Appendix C: Audience insight : U.S. DVR penetration and usage (courtesy Nielsen).

Subject Term:

Digital video tape recorders.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025447927	621.38833 S394D 2009	1	Searching... Unknown

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Summary

Four specific trends are driving the DVR industry: consumer content choice, consumer content control, personalization of content libraries, and the ability to transfer content from device-to-device and person-to-person. "Digital Video Recorders" features a macro and micro views of the already established yet still burgeoning DVR industry. As part of the NAB Executive Technology Briefing series, this book gives you a wealth of market knowledge, business models, case studies, and industry insignts explained in a non-technical fashion. "Digital Video Recorders" discusses the impact of the technology across many different industries and platforms, explains hardware, software and technology of set-top boxes, DVR infrastructure, on-screen guides, planning and scheduling, content security, and more. Whether you are an executive in the broadcast, telecommunications, consumer electronic, or advertising space, you will expand your knowledge on DVR impact, explore new business opportunities, and get a brief overview of the technical terms needed. You will also be able to accurately analyze and understand the trends, projections and other data, all of which will help lead to the expedited growth and development of DVR industry.opportunities, and get a brief overview of the technical terms needed. You will also be able to accurately analyze and understand the trends, projections and other data, all of which will help lead to the expedited growth and development of DVR industry.