Surviving the SA media : building bridges to make the media more accessible
Title:
Surviving the SA media : building bridges to make the media more accessible
Author:
Scher, Marion.
ISBN:
9781869221546
Personal Author:
Publication Information:
Randburg, Republic of South Africa : Knowres Publishing, 2009.
Physical Description:
vii, 156 pages : illustrations ; 25 cm
Contents:
Getting results -- Knowing your media -- Writing the release -- So what do we mean by 'newsworthy'? -- How newspapers work -- Launches -- Getting into the electronic media -- Preparing for the interview -- The interview -- Handling the studio interview -- Becoming a credible spokesperson -- Crisis communication and the media -- Social media and what they mean to you -- Dealing with the international press/agencies.