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1. 
Cover image for Handbook on brand and experience management
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
2008
Excerpt: 
Handbook on brand and experience management / Schmitt, Bernd.
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2. 
Cover image for Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
1999
Excerpt: 
, Strategic, and Organizational Issues. 9. Experiential Hybrids and Holistic Experiences. 10. Strategic Issues
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