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1. 
Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world
Rethinking reputation : how PR trumps marketing and advertising in the new media world
Rethinking reputation : how PR trumps marketing and advertising in the new media world
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel
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2. 
Cover image for The practice of public relations
The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
Standards for the Practice of Public Relations -- App. B. Advertising Effectiveness Tracking Study -- App. C
Available: Copies:
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