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1. 
Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world
Rethinking reputation : how PR trumps marketing and advertising in the new media world
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Internet in public relations.
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2. 
Cover image for The practice of public relations
The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
Writing -- Ch. 12. Writing for the Eye and Ear -- Ch. 13. Public Relations and the Internet -- Ch. 14
Available: Copies:
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