To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework
Title:
To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework
Author:
Sethole, Mahlatsi.
Personal Author:
Publication Information:
[20--]
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, [20--]
Added Corporate Author: