5 Results Found
00000IIE
1.
by
Shimp, Terence A.
Format:
Books
Publication Date
1997
Excerpt:
Shimp, Terence A. Promotion management & marketing communications.
by
Shimp, Terence A.
Format:
Books
Publication Date
2014
Excerpt:
advertising management -- Effective and creative ad messages -- Endorsers and message appeals in advertising
3.
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Effectiveness -- PART 4 SALES PROMOTION MANAGEMENT. 18 Sales Promotion Overview and the Role of Trade Promotion
by
Shimp, Terence A.
Format:
Books
Publication Date
2010
Excerpt:
-of-mouth management -- Event and cause sponsorships -- Signage and point of purchase communications -- Ethical
5.
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
Integriertes Management.
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