Title:
Consumer behavior : in fashion
Author:
Solomon, Michael R.
ISBN:
9780130811226
Personal Author:
Publication Information:
Upper Saddle River, N.J. : Prentice Hall, 2004.
Physical Description:
p. cm.
General Note:
Includes index.
Contents:
Pt. I. Introduction. 1. Introduction to Fashion Concepts, Fashion Theories, and Consumer Behavior. 2. Cultural Influences on Consumer Behavior. 3. The Creation and Diffusion of Fashion Consumer Culture -- Pt. II. Consumer Characteristics and Fashion Implications. 4. Individual Consumer Dynamics: Motivation and Values. 5. Individual Consumer Dynamics: The Self. 6. Demographic Subcultures: Age, Race, Ethnicity. 7. Demographic Subcultures: Income and Social Class. 8. Psychographics: Personality, Attitudes, and Lifestyle. 9. Consumer Perceptions -- Pt. III. Fashion Communication and Decision Making. 10. Fashion Communication. 11. Individual and Household Decision Making. 12. Group Influence and Fashion Opinion Leadership. 13. Buying and Disposing -- Pt. IV. Ethics and Consumer Protection. 14. Ethics, Social Responsibility, and Environmental Issues. 15. The Role of Government and Business in Consumer Protection.
Abstract:
"With a solid base in social science, and in economic and marketing research, Consumer Behavior: In Fashion provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people, and scholars understand how fashion shapes the everyday world of consumers."--BOOK JACKET.
Added Author: