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1. 
Cover image for Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2007
Excerpt: 
disposing -- Ch. 11. Group influence and opinion leadership -- Ch. 12. Organizational and household decision
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2. 
Cover image for Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
Communications -- Sect. 3. Consumers as Decision Makers -- Ch. 9. Individual Decision Making -- Ch. 10. Buying
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3. 
Cover image for Consumer behavior : in fashion
Consumer behavior : in fashion
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2004
Excerpt: 
. Fashion Communication. 11. Individual and Household Decision Making. 12. Group Influence and Fashion
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