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1. 
Cover image for Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2007
Excerpt: 
values -- Ch. 5. The self -- Ch. 6. Personality and lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude
Available: Copies:
2. 
Cover image for Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
-- Ch. 2. Perception -- Ch. 3. Learning and Memory -- Ch. 4. Motivation and Values -- Ch. 5. The Self
Available: Copies:
3. 
Cover image for Consumer behavior : in fashion
Consumer behavior : in fashion
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2004
Excerpt: 
: Motivation and Values. 5. Individual Consumer Dynamics: The Self. 6. Demographic Subcultures: Age, Race
Available: Copies:
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