A practical guide to behavioral research : tools and techniques

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Title:

Author:

Sommer, Barbara Baker, 1938-

ISBN:

9780195104189

9780195104196

Personal Author:

Sommer, Barbara Baker, 1938-

Edition:

4th ed.

Publication Information:

New York : Oxford University Press, 1997.

Physical Description:

xviii, 376 p. : ill. ; 25 cm.

Contents:

1. Multimethod Approach -- 2. Ethics in Behavioral Research -- 3. Library Search -- 4. Observation -- 5. Mapping and Trace Measures -- 6. Experimentation -- 7. Simulation -- 8. Interview -- 9. The Questionnaire -- 10. Attitude and Rating Scales -- 11. Content Analysis -- 12. Personal Documents and Archival Measures -- 13. Case Study -- 14. Using the Internet -- 15. Equipment -- 16. Standardized Tests and Inventories -- 17. Sampling -- 18. Descriptive Statistics -- 19. Inferential Statistics -- 20. Writing and Reviewing a Research Report -- 21. After the Report -- 22. Concluding Notes -- App. C. Using Computer Software for Data Analysis -- App. D. Example of a Manuscript Prepared According to the Publication Manual of the American Psychological Association -- App. E. Example of Style Used for a Technical Report.

Subject Term:

Social sciences -- Research.

Social sciences -- Methodology.

Psychology -- Research.

Social sciences -- Research -- Data processing.

Added Author:

Sommer, Robert.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023689876	150.72 S697P 1997	1	Searching... Unknown

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Summary

Ideal for students in research methods courses and for readers seeking a clear guide to conducting behavioral studies, the fourth edition of A Practical Guide to Behavioral Research provides an accessible introduction to the techniques and tools of behavioral research used in psychology, sociology, and anthropology, as well as in business, education, design, and program evaluation. It offers a multi-method, hands-on, interdisciplinary approach including observation, interviewing, questionnaire construction, experimentation, content analyses, case studies, and the use of personal documents and archival measures. Students are encouraged to learn by using statistical techniques rather than just reading about them.This revision includes a new chapter describing the research opportunities provided by using the Internet in behavioral research, and new material on the use of computers in running research studies and in data analysis. It also expands coverage of case studies and qualitative research, and introduces the role of the camera in behavioral research. Details on conference presentations and on writing technical reports and journal articles are included. This edition also features more information on work being done outside of North America. Lively and straightforward, the fourth edition of A Practical Guide to Behavioral Research is an indispensable tool for teachers in need of an excellent textbook, and an invaluable reference for anyone interested in behavioral studies.