Global public relations : conceptual framework. Theoretical framework for global public relations research and practice / Political economy and public relations / Relationship between culture and public relations / Mass media and public relations / Activism and public relations / Asia and Australasia. Public relations in Australasia : friendly rivalry, cultural diversity, and global focus / Overview of public relations in Japan and the self-correction concept / Professionalism and diversification : the evolution of public relations in South Korea / Becoming professionals : a portrait of public relations in Singapore / Public relations in mainland China : an adolescent with growing pains / Sharing the transformation : public relations and the UAE come of age / Palestinian public relations, inside and out / Israeli PR experience : nation building and professional values / Africa. Nature and status of public relations practice in Africa / Public relations practice in Nigeria / Status of public relations in Kenya / Public relations in South Africa : from rhetoric to reality / Public relations in Egypt : practices, obstacles, and potentials

Europe. United Kingdom : advances in practice in a restless kingdom / From literary bureaus to a modern profession : the development and current structure of public relations in Germany / Public relations in Norway : communication in a small welfare state / Public relations in the Polder : the case of the Netherlands / Public relations in Sweden : a strong presence increasing in importance / Public relations in Italy : master of ceremonies in a relational society / Public relations in an economy and society in transition : the case of Poland / Public relations in a corporativist country : the case of Slovenia / Challenges of revived democracies : the rise of public relations in Romania / Hungarian rhapsody : the evolution and current state of Hungarian public relations / Development of public relations in Russia : a geopolitical approach

Americas. Public relations in the United States : a generation of maturation / Different country, a different public relations : Canadian PR in the North American context / Public relations industry in Mexico : from amateurship to the construction of a discipline / Overview of public relations in South America / Public relations in Brazil : practices and education in a South American context / Public relations in Chile : searching for identity amid imported models / International public relations : key dimensions and actors. Transnational public relations by foreign governments / Public relations of movers and shakers : transnational corporations / Nongovernmental organizations and international public relations / Public relations, public diplomacy, and strategic communication : an international model of conceptual convergence / Managing sustainable development in sub-Saharan Africa : a communication ethic for the global corporation / How to manage your global reputation : the public relations agency / Public information in the UNESCO : toward a strategic role / United Nations department of public information : intractable dilemmas and fundamental contradictions / Missing link : multiculturalism and public relations education