The media student's book

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Title:

Author:

Branston, Gill.

ISBN:

9780415173070

9780415173087

Personal Author:

Branston, Gill.

Edition:

2nd ed.

Publication Information:

London ; New York : Routledge, 1999.

Physical Description:

xii, 468 p. : ill. ; 25 cm.

Contents:

1. The languages of media -- 2. Case study: Analysing images -- 3. Narratives -- 4. Case study: Psycho -- 5. Production techniques -- 6. Production organisation -- 7. Case study: Producing in the studio system -- 8. Genres -- 9. Case study: Science fiction -- 10. Representations -- 11. Case study: Stereotyping -- 12. Ideologies and discourses -- 13. Case study: Selecting and constructing news -- 14. Technologies -- 15. Case study: Digital publishing and the Internet -- 16. Realisms -- 17. Case study: Realism and the television police series -- 18. Postmodernisms -- 19. Case study: Pulp Fiction -- 20. Globalisation -- 21. Case study: Making and enjoying global music -- 22. Industries -- 23. Case study: Who owns the media? -- 24. Case study: News Corporation -- 25. Case study: Making stars -- 26. Institutions -- 27. Case study: Public service broadcasting -- 28. Independents and alternatives -- 29. Case study: Making films outside the mainstream -- 30. Advertising and marketing.

31. Case study: Local newspapers and advertising -- 32. Audiences -- 33. Case study: Selling audiences.

Subject Term:

Mass media.

Added Author:

Stafford, Roy.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015690254	302.23 B821M 1999	1	Searching... Unknown

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Summary

A guide for students of media studies, this text covers all the key topics and provides a detailed and accessible guide to concepts and debates. The book has been written by a lecturer and a freelance teacher, writer and chief examiner in the area, both aware of the needs of media students at all levels. Individual chapters include: languages of media; narratives; production techniques; production organization; genres; representations; ideologies and discourses; technologies; realisms; postmodernisms; globalization and alternatives; Advertising; marketing and fashion; audiences. The chapters are supported by individual case studies which include: Analyzing images; psycho; producing in the studio system; science fiction; stereotyping; selecting and constructing news; digital publishing and the Internet; realism and TV Police Series; pulp fiction; making and enjoying global music; who owns the media?; news corporation; making stars; public service broadcasting; making films outside the mainstream; local newspapers and advertising; selling audiences.