Wireless horizon : strategy and competition in the worldwide mobile marketplace

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Title:

Author:

Steinbock, Dan.

ISBN:

9780814407141

Personal Author:

Steinbock, Dan.

Publication Information:

New York, N.Y. : American Management Association, c2003.

Physical Description:

p. cm.

Contents:

Pt. I. Quest for Wireless Horizon. 1. Globalization Drivers. 2. Globalization of Technology Innovation -- Pt. II. Network Operators: From National Monopolies to Market Liberalization. 3. The Pre-Cellular Era: From Marconi to U.S. Leadership. 4. The 1G Era: Rise and Decline of U.S. Leadership. 5. The 2G Era: Euro-Nordic Pioneers. 6. The 3G Era: Japan's Service Innovation. 7. The Future: The China Card -- Pt. III. Industry Catalysts: From Equipment Manufacturers to Enablers. 8. Motorola: The Failure of Success. 9. L. M. Ericsson: The Switching Giant. 10. Nokia's Translocal Gamble. 11. Qualcomm: Redefining The Rules. 12. From "Board Stuffers" to Electronic Manufacturing Services. 13. Mobile Vision. 14. IT Vision -- Pt. IV. Epilogue. 15. Geography, Strategy, and Globalization.

Subject Term:

Wireless communication systems -- History.

Cell phone services industry -- History.

Telecommunication -- History.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015724293	384.53 S819W 2003	1	Searching... Unknown

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Summary

Mobile communications and the wireless web are not just conveniences or curiosities - they are the harbingers of a fast-approaching sea change in the way information moves. Destined to be as fundamental to business and social interaction as the personal computer or even the telephone, these technologies and the companies that develop them have become the basis for an entirely redefined industry economy. Wireless Horizon is the first book to chronicle the strategy and competition for leadership in the evolving wireless economy. Featuring an in-depth look at the key drivers of the mobile internet, the author presents the histories, strategies, and technologies of industry giants like Ericsson, Nokia, Motorola, AT&T Wireless, Verizon, NTT DoCoMo, China Telecom, and others. With a look into the future of wireless applications, mobile content,and m- commerce, this book offers not only a clear assessment of the communications industry but also excellent lessons in strategic thinking, financial approach, public policy, and business planning." "