Mobilising the audience

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Title:

Author:

O'Regan, Tom.

ISBN:

9780702232053

Publication Information:

St Lucia, Qld : University of Queensland Press, 2002.

Physical Description:

xii, 363 p. : ill. ; 23 cm.

Contents:

Introduction / Governing audiences / Ratings in transition: the politics and technologies of counting / Small worlds: research on children and the media in Australia / "I didn't get it, but I liked the name": generational profiling through Generation X / Arts audiences: becoming audience-minded / Towards an ecology of cultural attendance / Museum visitors as audiences: innovative research for online museums / Gamers as co-creators: enlisting the virtual audience - a report from the net face / Mobilising readers: newspapers, copy-tasters and readerships / Finding an audience for a new service / 'Tell me waht you want and i'll give you what you need': perspectives on indigenous media audience research / Theorising the diasporic audience / After South Park: the SBS audience / Voter communication

Subject Term:

Marketing research -- Australia.

Audiences -- Research -- Australia.

Added Author:

O'Regan, Tom.

Balnaves, Mark.

Sternberg, Jason.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/fy032/2002391867.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015721554	302.33 B194M 2002	1	Searching... Unknown

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Summary

Mobilising the Audience is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the ways marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions.