by
Strauss, Judy.
Format:
Books
Publication Date
2009
Excerpt:
-- A world of E-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer
by
Strauss, Judy.
Format:
Books
Publication Date
2003
Excerpt:
-Marketing Strategy: 6. Marketing knowledge: the Purina story; 7. Consumer behavior: the Hanover story; 8. Targeting
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