IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
2 Results Found Subscribe to search results
00IIE
Print
1. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss
Available: Copies:
2. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
summarizing complex topics in a manner that advanced undergraduates and graduate students can understand and
Available: Copies:
Limit Search Results
Access Level
Author
Format
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location