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1. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
student comprehension, making it a unique and invaluable volume for advanced undergraduate and graduate
Available: Copies:
2. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
summarizing complex topics in a manner that advanced undergraduates and graduate students can understand and
Available: Copies:
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