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1. 
Cover image for Advertising theory
Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps -- Direct-to-consumer
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2. 
Cover image for Advertising and the World Wide Web
Advertising and the World Wide Web
Advertising and the World Wide Web
by 
Thorson, Esther.
Format: 
Books
Publication Date 
1999
Excerpt: 
Conference on Advertising and Consumer Psychology (15th :, 1996 : Bloomfield Hills, Mich.)
Available: Copies:
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