Introducing communication research : paths of inquiry

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Title:

Author:

Treadwell, D. F. (Donald Francis)

ISBN:

9781412944571

Personal Author:

Treadwell, D. F. (Donald Francis)

Publication Information:

Thousand Oaks, Calif. : Sage Publications, c2011.

Physical Description:

xviii, 226 p. : ill. ; 26 cm.

Contents:

Getting started: possibilities and decisions -- First decisions: what, why, how? -- Ethics: your responsibilities as a researcher -- Reading research: to boldly go where others have gone before -- Measurement: research using numbers -- Statistics: analyzing your numbers -- Sampling: who, what and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Observation: watching and listening for in-depth understanding -- Content analyis: understanding text and image -- Writing research: sharing your results.

Abstract:

"Introducing the paths of communication inquiry available for students to use both in their undergraduate studies and in their future careers, this text demystifies the theories and applications of research in an engaging manner, using examples of research methods in practice. Introductory chapters that explore the conceptual foundations are followed by chapters on measurement, statistics, sampling, surveys, experiments, observation, and content analysis. A concluding chapter shows students how to write up and present their research for various audiences."--BOOK JACKET.

Subject Term:

Communication -- Research -- Methodology.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025443140	302.2072 T784.I 2011	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025538287	302.2072 T784.I 2011	2	Searching... Unknown

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Summary

Introducing Communication Research is an undergraduate text of a size, level, and style that will motivate and enthuse the increasing number of undergraduate students entering communication research. The text will highlight examples of research in real world settings so that students can see the relevance of the basic communication research course to their careers and perhaps, as graduates, keep the text on an office bookshelf. Written in an accessible tone, Introducing Communication Research provides an overview of the research process from start to finish covering both quantitative and qualitative methods, statistics, ethics, measurement, and more.