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1. 
Cover image for Big brands, big trouble : lessons learned the hard way
by 
Trout, Jack.
Format: 
Books
Publication Date 
2001
Excerpt: 
-down" thinking -- Trouble in the wind: brands with unresolved problems -- An army of consultants: but no one to
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2. 
Cover image for The 22 immutable laws of marketing : violate them at your own risk
by 
Ries, Al.
Format: 
Books
Publication Date 
1993
Excerpt: 
world-renowned marketing consultants are nothing less than laws by which companies will flourish or fail
Available: Copies:
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