IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
2 Results Found Subscribe to search results
00IIE
Print
1. 
Cover image for Big brands, big trouble : lessons learned the hard way
Big brands, big trouble : lessons learned the hard way
by 
Trout, Jack.
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html
Format: 
Books
Publication Date 
2001
Excerpt: 
successful -- Xerox: predicting a future that never came -- Digital Equipment Corporation: from number two to
Available: Copies:
2. 
Cover image for The 22 immutable laws of marketing : violate them at your own risk
The 22 immutable laws of marketing : violate them at your own risk
by 
Ries, Al.
Format: 
Books
Publication Date 
1993
Excerpt: 
the future, the authors have brought to light 22 superlative tools and innovative techniques for the
Available: Copies:
Limit Search Results
Access Level
Author
Format
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location