The media of mass communication

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:RCBMF	1:GEN-BOOK	000049012	302.23 VIV	1	Searching... Unknown
Searching... 1:VCDBN	1:GEN-BOOK	000022389	302.2 VIV	2	Searching... Unknown
Searching... 1:VCPMB	1:GEN-BOOK	000090070	302.23 VIV	1	Searching... Unknown

Places emphasis on the challenges of modern media while building on its coverage of media history, effects, and culture. This book is organized into three-parts - the media, media messages, and media issues. It covers the 2004 presidential election; changes in the national radio scene; newspaper products; and the emergence of blogging.

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Summary