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Marketing strategy : planning and implementation

Walker, Orville C.

Format:

Books

Publication Date

1999

Excerpt:

Marketing strategy : planning and implementation / Walker, Orville C.

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Marketing management : a strategic decision-making approach

Mullins, John W. (John Walker)

Format:

Books

Publication Date

2010

Excerpt:

new and growing markets -- Strategies for mature and declining markets -- Organizing and planning for

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Marketing management : a strategic decision-making approach

Mullins, John W. (John Walker)

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html

Format:

Books

Publication Date

2008

Excerpt:

programs -- ch. 17. Organizing and planning for effective implementation -- ch. 18. Measuring and

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Marketing strategy : a decision-focused approach

Walker, Orville C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-d.html

Format:

Books

Publication Date

2006 2005

Excerpt:

strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships

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Marketing strategy

Walker, Orville C.

Format:

Books

Publication Date

2005

Excerpt:

Strategic planning.

Available: Copies:

Marketing strategy : a decision-focused approach

Walker, Orville C.

Format:

Electronic Resources

Publication Date

2003

Excerpt:

Strategische planning.

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